Settling the surface of Venus is a difficult affair; the pressure is crushing and the heat unbelievable. In fact, it’s too difficult. You need to do a bit of terraforming first, unless you want to just make short landfalls in corroder suits. But when conditions improve from impossible to only hellish, the surface has a lot to offer in terms of resources and science. Atalanta Planitia harbors the lowest point on the planet, perfect for research. In the north, the mountains of Ishtar and Maxwell offer milder conditions and an abundance of metals.
Oh, yes, the Venus surface will be an extremely dangerous place for a long time, only accepting the bravest and toughest of residents. But people will come, if not for the challenge, then for the super-sized paycheck.
